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So he took a look back through his activity log in search of "clues" - anything that might've let Facebook know this ad was personally relevant.Īll he could find was a comment on a friend's linked BuzzFeed story - " Ohio Senator Rob Portman Announces Support For Marriage Equality." Matt didn't like any pages associated with LGBTQ issues - just a Republican politician and a local bar, he says - and definitely wasn't talking about his sexual orientation either in plain view (his wall or others) or in semi-privacy (personal messages or chat). (Indeed, from a technological standpoint, it seems unlikely the Facebook app for iPhone would work in that capacity.)Īnd yet, to Matt, it seemed like there was no other way they could know. A Facebook spokesperson who got in touch with BuzzFeed FWD for this story also denied that Facebook is accessing users' texts, saying that to do so would be an invasion of privacy. It wouldn't be the first time Facebook users have expressed expressed concern that their texts were being read by Facebook, though Facebook has consistently maintained they do not (and would not) do so.
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The next day he saw the ad and, because he didn't remember volunteering any information about his sexual orientation to Facebook, he wondered if his iPhone's Facebook app were somehow tracking his text messages.
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He had texted a close friend the night before, asking him for advice about how to come out as gay to his parents.